Senior VP Schiller worried about Samsung advertising.
Just in case you weren't aware, Apple and Samsung are still gleefully slapping each other around in court. As reported by Recode, today's entry in the saga unfolds some revealing internal Apple documents. The report includes concerns from Cupertino's sales team over the dominance of Android, and Apple senior vice president Phil Schiller miffed over Samsung's "in the zone" advertising.
A document, apparently prepared for a fiscal year 2014 meeting by Apple's sales team, notes "drastically improved hardware" and ecosystems of competitors as points of concern. Moreover, the missive states carriers are growing wary of supporting the iPhone due to high subsidy costs. The document was brought out in court while Schiller was cross-examined by Samsung's legal team.
And while Schiller brushed off the document as inconsistent with Apple's policy, a 2013 email from Schiller himself illustrates some worries over Android marketing.
“I watched the Samsung pre-superbowl ad that launched today,” wrote Schiller. “It’s pretty good and I can’t help but thinking these guys are feeling it (like an athlete that can’t miss because they are in a zone), while we struggle to nail a compelling brief on iPhone.”
We're not sure how this latest round of legal wrangling will pan out for Apple and Samsung, but here's to more sports analogies.
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