Seems like cutting Kinect was the right move.
Back in May, Microsoft made a move that many predicted it would: it announced that Xbox One and Kinect would be unbundled, allowing Microsoft to drop the cost of Xbox One to $399, the same price its primary competitor on the market: Sony's PlayStation 4.
It seems the move paid off.
Microsoft has revealed that removing Kinect and cutting the price allowed Xbox One to see month-over-month sales more than double from May to June. "Since the new Xbox One offering launched on June 9th," an Xbox Wire release reads, "we've seen sales of Xbox One more than double in the US, compared to sales in May, and solid growth in Xbox 360 sales."
Microsoft notes that its sales claim is based on "internal data," and that the numbers are sold through to consumers.
Sales numbers haven't been trickling out with any regularity from Microsoft. In mid-April, the company revealed that it had shipped 5 million units to retailers, a far cry from PlayStation 4's announcement of selling to consumers 7 million units around the same time. Sony has since revealed that, when you combine PS4, PS3, and Vita, they've sold over 100 million units, indicating PlayStation 4 may be hovering around 8 or 9 million sold.
But with Microsoft's renewed focus on games -- and with some analysts predicting it's only a matter of time before Xbox One surpasses PS4's sales (at least in the US) -- Microsoft may finally be turning the corner with Xbox One. Still, PS4 has outsold Xbox One in the US for five months in a row, so it's still an uphill battle, but it's one Microsoft is clearly willing to wage.
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