LG's curved G Flex phone solves a problem that nobody had
After a long leaky build-up,
 LG has officially debuted its curvaceous smartphone, the LG G Flex. 
Remember where you were this day; for it will go down in history as the 
date when LG's mobile devices began to slightly bend for no demonstrably
 necessary reason 
 How do you not want to put that against your face?
LG also claims that in 
landscape mode, the curve will add a more immersive "IMAX-like" 
experience for watching videos or playing games. In addition, the curve 
naturally reduces "the distance between one's mouth to the microphone." 
(Was there a mouth-to-microphone distance problem I was unaware of?)  
Spec-wise, the Flex is basically a curved version of the LG G2.
 Both phones sport a six-inch display and single-button-control "Rear 
Key" design. Both are powered by a 2.26 GHz Quad-Core Qualcomm 
Snapdragon 800 chipset. Both run on Jelly Bean and even share the same 
specs on their front and rear cameras (13MP and 2.1MP respectively).
 
The G Flex has even 
commandeered the G2's signature new UX feature, "KnockOn," which allows 
users to wake up the phone by tapping twice on the screen with their 
finger. 
Aside from its unique 
Pringles chip-like shape, the G Flex can claim one additionally all-new 
feature: A "self healing" coating. LG claims the elastic material on the
 back cover gives the phone "the ability to recover from the daily 
wear-and-tear scratches and nicks" that uncased phones face. While LG's 
PR team would surely like us to believe this self-healing coating gives 
devices Wolverine-like regenerative powers, we should probably wait 
until the actual device get into reviewers' hands and testing labs. 
Curvy Competition   
LG's official release dubs
 the G Flex the "world's first real curved smartphone." The inclusion of
 "real" is a grammatical shot at rival Samsung's curved Galaxy Round 
handset, which debuted earlier this month. For now, the Round is a strictly  limited release  that is only be available in Korea (though our sister news network was able to score a hands-on, which you can read about here).
 Meanwhile LG promises that the G Flex will first come to Korea in 
November followed by additional markets that will be "announced 
thereafter." 
G Flex wobbles but never falls down.
From the look of things, 
Samsung had neither the ability nor intention to bring the Galaxy Round 
to mass market. However the limited release allows the company to claim 
it produced the very first curved smartphone, leaving LG to settle for 
claiming it released "the first real curved smarphone." 
While most consumers will probably never get their hands on the Galaxy Round, Samsung's take on the curved phone did take some advantage of the new form factor. Users could tip the phone along its curve to check notifications and time on their phone, utilizing the so-dubbed "Roll Effect" function. Meanwhile, the G Flex doesn't appear to take direct advantage of the phone's new shape, which seems like a missed opportunity.
In their current 
incarnations, curved handsets don't bring anything new to the mobile 
party. Are their really any consumers who are really perturbed by the 
way a flat phone feels against their cheek? None that I'm aware of. 
However, the real take away may be that manufactures have the ability
 to design mobile devices in a whole new way. While neither the Galaxy 
Round nor G Flex will set the mobile world ablaze, their real 
contribution may be setting the foundation for possibilities further 
down the line.  
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