New move intended to unify the brand internationally and “increase its value.”
Namco Bandai announced this morning that it will change its English name from Namco Bandai to Bandai Namco.
According to the brief announcement, the change is intended to unify the brand internationally (since the company is already known as Bandai Namco in Japan) in order to increase the “value” and “appeal” of the name.
Bandai Namco’s upcoming games include Dark Souls II on March 11th and Naruto Shippuden: Ultimate Ninja Storm Revolution later this year. We've reached out for more information on the name change and will update this story with any comment we receive.
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